The evolution of consumerism; Beyond Utility


An interesting line of merchandise that pokes fun at the endless homogenous wankery of consumerism. Almost like pieces of everyday life that have mutated through the endless spectacle of marketing and commercialisation. Or could thy be artefacts of everyday items recovered from an alternate reality, somewhere where they would not seem odd at all, somewhere where a stiletto with only one heal would seem strange…

erratum1 erratum2

Love the quote:

“The endgame of luxury is when things slide into obsolescence: true luxury has no function,” says Hutchison. “It is not something to be used or understood. It is a feeling: beyond sense, beyond logic, beyond utility. It is an ethic of perfect dysfunctionality.”


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